Aviva plc/ˈævɪvə/ or/ˈəviːvə/ is a British
multinational insurance agency headquartered in London, United Kingdom. It has
about 31 million clients over 16 countries. In the UK Aviva is the biggest
general guarantor and a main life and benefits supplier. What's more, Aviva has
an attention on five business sectors in Europe and, in Asia, the group is
centered around the development markets of China and South East Asia. Aviva is
likewise the second biggest general safety net provider in Canada.
Aviva has an essential posting on the London Stock
Exchange and is a constituent of the FTSE 100 Index. It has an elective posting on the New York Stock .
The name of the organization upon its arrangement in
May 2000 was CGNU plc.[4] In April 2002 the organization's shareholders voted
to change the organization name to "Aviva plc", a developed word got
from "viva", the Latin "forever" and intended to be short,
critical and work worldwide. In April 2008 Aviva declared that it would receive
the "Aviva" name as its overall customer confronting brand, and that
the Norwich Union brand would be eliminated in the United Kingdom.
History
Aviva can follow its history back to the foundation
of the Hand in Hand Fire & Life Insurance Society in London in 1696. It was made by a merger of two British
protection firms, Norwich Union and CGU plc (itself complete by the 1998 merger
of Commercial Union and General Accident[9]) as CGNU in 2000. The Aviva name
was received in July 2002. Thereafter, a great portion of the gathering operations,
aside from some solid area brands, were done under the uniform product
"Aviva". Amid March 2005 Aviva obtained the RAC plc breakdown
recuperation operation for about £1.1 billion. In July 2006, Aviva incredibly
expanded its vicinity in the United States by procuring AmerUs Group, a Des
Moines-based currency related
administrations organization established in 1896 in a $2.9 billion (£1.6
billion) deal.[13] AmerUs Group was rebranded as Aviva USA when the obtaining
was finished. The Company kept on utilizing the Norwich Union name as an
exchanging name in the UK until 1 June 2009 when it got to be formally known as
Aviva inside the United Kingdom. The dispatch was upheld by a £9 million
promoting crusade to advance the rebranding (a standout amongst the most costly
ever in the UK protection field), with the cooperation of famous people
including Bruce Willis and Alice Cooper. In June 2009 the Company chose to
discard Navigator, its Australian riches administration business, to National Australia
Bank for A$825 million (£401 million). In October 2009 the organization chose
to concentrate on its business protection part and show its dedication to
merchants by dispatching their 'discover a dealer' office, utilizing the
British Insurance Brokers Association web index. To help them with this try,
Paul Whitehouse was enrolled to fill the role of a fruitful hair stylist
running three salons. The message of the crusade concentrated on business
protection through protection brokers. The end line of the battle was
"We're ready to go to keep you in business". In September 2011, Aviva
finished the offer of RAC plc breakdown recuperation operation for £1.0 billion
to The Carlyle Group. In February 2012, Aviva sold its word related wellbeing
business to the British bolster administrations organization Capita. In July
2012, Aviva declared arrangements to offer or close 16 non-center organizations
to disentangle its exercises and support shareholder returns. As a feature of the
arrangements Aviva reported the offer of its operations in South Korea and the
conclusion to new business of its mass purchasing annuity unit in the United Kingdom.
In August 2012, Aviva reported that up to 800 employments would be lost after a
rearrangement brought about by further turmoil in the Eurozone. In December
2012, Aviva consented to offer Aviva USA Corporation to Athene Holding for
US$1.8 billion (£1.1 billion) as a major aspect of an arrangement to enhance
shareholder returns and decrease the bunch's capital requirements. Athene along
these lines sold the life coverage business of Aviva to Global Atlantic. In
December 2014, Aviva concurred terms for a 5.6 billion pounds all-offer
takeover of Friends Life Group. Andy Briggs, current gathering CEO of Friends
Life, will get to be CEO of Aviva UK Life, with Mark Wilson proceeding as CEO
of the expanded Aviva.